Alien or not?

It was an agonising decision for AHEC’s European Director David Venables on whether or not to adopt the “Alien Head” red oak advertising campaign, when proposed by the creative agency. The German publicity people didn’t like it much, nor did some of the UK press. But the Italians loved it; and anyhow it sure would guarantee some controversy. What’s the old advertising adage? Better that people argue about your advertising campaign than miss it or ignore it. AHEC had been noted over the years for some very effective business to business advertising. The hardwood waste bin, or trash can, “Are you wasting the wood?” had promoted new attitudes to so-called defects and thus made a contribution of increased yield through greater acceptance of character wood. “Our species offer a great feast” from a full size hardwood fridge, made from an array of American species, was another that had raised many an eyebrow. But what would an Alien do? In the end the magnificence of the wood, its colour and grain, speaks for itself. In the hands of master carver Ray Winder, red oak is moulded to a slender shape rather than a spectre, and who was ever afraid of a piece of wood anyhow? AHEC’s new red oak awareness campaign, under the slogan “America’s best kept secret”, may not make it to the popularity heights of Star Trek, but it will alert all to the fact there’s a plentiful and sustainable hardwood out there that should also be over here.

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